Bespoke web design case study
Cool Jellys
Artisan Wax Melts
Cool Jellys had a strong product and a growing following, but the shop did not match the personality of the brand. We were asked to rebuild both.


Our approach
How we built it
- Playful bespoke brand system with confident colour and typography.
- Custom e-commerce with product bundles, scent categories and gifting.
- Fast, mobile-first shop that feels good to browse on the sofa.
- Clear routes for wholesale and one-off custom orders.
The outcome
What it does now
- A brand and shop that finally feel like the same business.
- Owner can add new melts and scents without a developer.
- Foundations ready for repeat customers and gifting seasons.
About the service
Bespoke web design for artisan wax melts and home fragrance
Every project on this page is a bespoke web design build. If you are new to the term, we wrote a plain-English guide: what bespoke web design actually means for UK small businesses.
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A husband and wife studio in London, building bespoke websites for UK small businesses. Fixed price in GBP, live in 2 to 3 weeks.



