Isn't hiring a Lovable developer admitting I can't build it myself?

No. Hiring a Lovable expert is leverage, not failure. The smartest founders still prompt confidently in Lovable themselves and pull me in only for the parts that would otherwise cost them a week of frustration.

Won't a developer just rewrite my Lovable app in 'proper' code?

Not me. I build inside Lovable.dev, in your project, in your style. You keep ownership, you keep editing in Lovable, and you can carry on without me the second I'm gone.

How is hiring a Lovable expert different from hiring an agency?

A Lovable expert sells shipped features in days, not hours and process across months. Most engagements are a single pair session or a fixed-scope Lovable sprint — not a six-month agency contract.

Is my Lovable project too small for an expert?

No. There is no minimum — a one-hour pair session inside Lovable often unblocks weeks of stuck work. The free 20-minute intro call exists to confirm whether hiring an expert is even worth your money.

Will I learn Lovable, or just hand the project over?

Both. I work in the open inside your Lovable project, narrate the why as I go, and leave you measurably better at Lovable.dev than you were before. Teaching is part of the work, not a bolt-on.

Can you fix a broken Lovable project?

Yes — rescues are one of the most common engagements. Typical fixes: auth flows that won't sign users in, Supabase RLS blocking the wrong rows, broken edge functions, failed builds, and integrations that errored and were left half-wired.

Do you work with non-technical founders?

Yes — most clients are non-technical. The default mode is pair-prompting: you stay in the driving seat in Lovable while I unblock the technical parts live, so no handover is needed at the end.

What's the typical turnaround for a Lovable rescue?

Most rescues are scoped, started and shipped within 1–4 days. Larger or fixed-scope sprints run 1–3 weeks, agreed in writing before work starts.

Do you work with Supabase, Stripe and Resend?

Yes — Supabase, Stripe and Resend are the defaults for any serious Lovable app. Other common integrations: Twilio, OpenAI, Gemini, Google APIs (Calendar, Drive, Docs, Sheets, Mail), HubSpot, Notion, and Slack.

Who owns the code when we're done?

You do, entirely. All work happens inside your Lovable.dev project — no separate repo, no exported framework, no lock-in. When I stop, you can keep editing exactly where I left off.

SIMON WILSON 26

AI Developer & Lovable Expert

Simon Wilson — AI Developer & Lovable Expert. Your AI

App DevelopmentWebsite DevelopmentAI Consultations

App DevelopmentWebsite DevelopmentAI Consultations

About

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Let's Work Together :

hello@simgela.com

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HELLO.

Simon Wilson
Independent AI Developer & Lovable Expert.

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Let's Work Together :

hello@simgela.com

I'm Simon Wilson, an independent AI Developer & Lovable Expert with a foundation in UI/UX design and visual storytelling. I build production-grade websites, apps, and intelligent automation on Lovable — from first prompt to shipped product.

01

Full-Stack Engineering

Robust web and mobile apps from database to interface.

My background lets me bridge complex engineering and intuitive human experiences. Whether you're starting fresh on Lovable, integrating AI into an existing build, or rescuing a stalled project — I make it ship.

01

Full-Stack Engineering

Robust web and mobile apps from database to interface.

02

AI Integration

Intelligent automation, LLMs, and custom AI workflows.

03

Design-Forward Perspective

10+ years making AI tools beautiful and human-centered.

Portfolio / 2024 — 2025

Selected Work.

Every project below was designed, built, and shipped on Lovable.

03 / 06 Projects

01

CASHBACK PLATFORM

Nifty Cashback.

BESPOKE BUILD

02

AI CV BUILDER

CV Spark.

BESPOKE BUILD

03

HANDCRAFTED GLASS STUDIO

Beamish Glass.

BRAND + SHOP

01

CASHBACK PLATFORM

Nifty Cashback.

BESPOKE BUILD

PracticeINDEX / 04

THE WORK.

Four disciplines, one independent Lovable.dev developer. Whether it's a Lovable.dev rescue, a fresh build, or AI woven into your stack — I ship it end to end.

04 / SERVICES

01 — Headline Offer

Practical AI, Shipped.

I help teams move past the demo phase. Together I'll pick the right problem with you, wire AI into the tools you already use, and ship it live on Lovable.dev — without ripping out what works.

AgentsRAGFine-tuningEvals

02 — Service

Apps That Earn Their Keep.

Web and mobile products built end to end. Sensible stack, clean code, and a roadmap you can actually follow.

03 — Service

Sites Built to Convert.

Lovable.dev marketing sites that load fast, rank well, and read like a human wrote them — because one did. Easy to edit, hard to ignore.

04 — Service

Stop Doing It By Hand.

Quiet automations that move data between your tools, chase the busywork, and give you your week back. Tailored to how you actually operate.

01 — Headline Offer

Practical AI, Shipped.

I help teams move past the demo phase. Together I'll pick the right problem with you, wire AI into the tools you already use, and ship it live on Lovable.dev — without ripping out what works.

AgentsRAGFine-tuningEvals

02 — Service

Apps That Earn Their Keep.

Web and mobile products built end to end. Sensible stack, clean code, and a roadmap you can actually follow.

03 — Service

Sites Built to Convert.

Lovable.dev marketing sites that load fast, rank well, and read like a human wrote them — because one did. Easy to edit, hard to ignore.

04

Stop Doing It By Hand.

Quiet automations that move data between your tools, chase the busywork, and give you your week back. Tailored to how you actually operate.

FAQINDEX / 04

LOVABLE EXPERT?

Lovable.dev is built so founders can ship without a developer. So why hire a Lovable expert at all? Fair question — here's the honest answer.

04 / HONEST ANSWERS

A Lovable expert is an experienced developer who specialises in shipping production apps on Lovable.dev — working inside the platform rather than rewriting your project in a different framework, so you keep ownership and can carry on editing in Lovable yourself.

Yes, for the last mile. Lovable gets you 80% of the way fast; auth edge cases, data models, integrations and performance are where most projects stall. An expert closes that gap without throwing your work away.

My Tool BoxINDEX / 03

MY TOOL BOX.

The stack I pair with Lovable.dev to design, build, and ship AI products end to end.

03 / STACK

Simon Wilson — AI Developer & Lovable Expert. Your AI Your AIArchitect

Let's Work Together :

HELLO.

Let's Work Together :

Full-Stack Engineering

Full-Stack Engineering

AI Integration

Design-Forward Perspective

Selected Work.

Nifty Cashback.

CV Spark.

Beamish Glass.

Nifty Cashback.

THE WORK.

Practical AI, Shipped.

Apps That Earn Their Keep.

Sites Built to Convert.

Stop Doing It By Hand.

Practical AI, Shipped.

Apps That Earn Their Keep.

Sites Built to Convert.

Stop Doing It By Hand.

LOVABLE EXPERT?

MY TOOL BOX.

Simon Wilson — AI Developer & Lovable Expert. Your AI